Here are different visuals proposed while working on L'azurde in 2017 at MullenLowe Dubai.
All are tactical campaigns which are promotion driven or greetings and the jewelry used are all of L'azurde diamond and gold pieces. The look & feel was designed while keeping the brand image in mind.
PROMOTIONS
MEGA DIAMOND FESTIVAL CONCEPT
In-store and digital key visual proposed to showcase
70% off sets and 40% off individual pieces in KSA.
50% off on making charges in KSA
L'azurde promotion visual for 50% of making charges.
They wanted to increase purchase through a limited time offer.
Two visuals proposed:
GREETINGS
L'AZURDE NEW YEAR GREETING 2017
L'azurde New Year greeting emailer proposed for 2017 highlighting their gold jewelry.
OCCASION EMAILER & CARD TEMPLATE
The client wanted to see options for their greeting EDMs so that they have a unified look and feel thereby creating a unique design template to follow for all occasions.
PROMOTIONAL ITEMS
PRINCE SULTAN UNIVERSITY CAREER EXPO
Rollups designed for a career fair to promote employment at L'azurde.
