American Express KSA Gold Charge Card Revamp
Amex KSA wanted to highlight their key features of their Gold Charge card with their newly adopted RTP 2.0 illustration style. The below visuals were used in BTL communications. The 4 main benefits are Priority Pass, Taste by American Express, Hertz car rental and Boingo Wifi. Note: All master illustrations are owned by American Express. Agency: MullenLowe Dubai & Riyadh Copywriter: Gavin Stradi